Call tracking is basically a process that is used to assess the effect of marketing efforts on both leads and sales that were generated. As a matter of fact, evidence based marketers’ goals have a big contribution on this for getting the spotlight. If all sales as well as leads came from online conversions, then it will be simpler to find out which ads delivered the best ROI without using any call tracking or whatsoever.
On the other hand, when talking about financial services, automotive, healthcare, travel and other ecommerce industries, a big portion of calls helped them generate sales.
Call tracking systems make it feasible for companies to almost instantly make a toll-free or local phone numbers with just a click of a button. As to companies that are used to purchasing numbers from the traditional carriers, the process is just a normal thing. Numbers may be assigned labels, nicknames and tags so by that, they can be tracked and searched easily. Then after, marketers associate a unique number with a certain marketing engagement like radio or TV ads, social media ads, conference print collateral or search keywords. When a customer calls them, the unique number instantly reports the source of the ad that is based on the phone number associated.
Call tracking software in its basic form is capable of integrating a campaign with single business phone number. This makes it possible for a business to constantly monitor phone metrics like location of calls, duration of calls and number of calls automatically. The basic phone call tracking can be effective in the event that the business wants to weigh the sales calls lasts for 40 seconds or even less.
It is not strange for small to medium sized businesses to operate a number of different ad campaigns all at the same time. A brand might have six separate groups of ads based on the product. The campaign based call tracking system is offering different phone numbers. Every number is focusing on different product, paid search ad group, specific keyword or individual ads. Sales and marketing can therefore separate calls easily that originates from certain ads.
Imagine that you’re operating a big company focusing in travel and tours. You’re offering flights as well as accommodations to literally hundreds or thousands of locations globally. Picture the combination of keywords that you can use that can lead your potential customers to your page. To have true insight in which keywords derive phone sales, you should have access to large collection of phone numbers. Enterprise level businesses making tons of unique number reservations is all normal thing for call tracking.